Why Business Branding?
Hey business owner!
Have you updated your headshots? Have you been engaging with others on social media? How about advertising your services?
These days, social media plays a huge role in your business. It is important to always to be transparent and engaging with those on your socials.
I know… running a business is a full-time job in itself, but now you have to worry about which photos to post on social media?! Ugh… here is a list of reasons why you should book a business branding session!
So, why business branding?
Establishes credibility.
OHHHH YEAHHHHH… With these new headshots your clients and followers will see that you are the real deal. You are not only telling others by posting yourself that you mean business, but you are establishing credibility. You become the real deal!
Finds your target audience and ideal clients.
Especially for photographers or those in the creative industry, it is SO important to find your target audience by posting meaningful posts from your business. Yes, that means posting about YOU. Your audience is wanting to see who’s behind the magic, who creates all these wonderful images and crafts. Your business will thank you later when you find your target audience early on.
Creates trust.
OMG there’s a human behind this social media account?? Wow, didn’t know that! Creating trust is huge to gaining clients and new friends! Headshots scream, “I’m the real deal,” posting yourself says, “I am confident in my ability,” and engaging with your followers screams, “I am here to serve YOU.”
Puts a face to the name.
I won’t even go into further detail on this. However, posting yourself is making you human. People who follow you or potential followers want to follow YOU - not just for your business. Your business has been created because of who you are. Embrace that hunny, because so many people appreciate you and want to get to know you! They want to know the services they are going to purchase from you are genuine. There is only one you!!! You are meant to do this.
As a business owner, you should at least have ONE branding session per year. This gives you time to show new updates in your business and your style and personal life! It also gives you professional photos to post to market yourself. Your photos don’t need to always be the same, if you’re thinking about having more than one branding session a year, do a formal and informal session! This gives your audience the feel of what you are like inside and outside of the office!
We get so caught up in the social media algorithms that it can throw us off as far as when to post and what to post. Here is your reminder to post WHAT you want and WHEN you want to. Having a business branding session will give you tons of different poses and styles to choose from to post that will fit whatever you are trying to market.
Are you still hesitant as to what to post or say on social media?
Here’s a little tip from me to you! With your business accounts, forget following your friends and family on there. Follow those in your area, mentors, and inspiration accounts that you love. This will help you understand what to post, what to say, and how to stay engaged!
Make a list for your photographer, or better yet, your photographer might have a good idea as what to capture and might tell you to bring certain props to make it easier on yourself. If you have a social media assistant, ask them before your photoshoot what would be the best to capture to add to your accounts, or what kind of vibe you are looking for.
I have created a “shot” list just for you! I will link it here below! It has some of my favorite poses and prompts specifically for business branding sessions.
I hope this helped.
Chat soon.
